Tencent Holdings Ltd.'s WeChat application icon and website are displayed on an Apple Inc. iPhone 5s, right, and Apple Inc. iPad respectively in an arranged photograph in Hong Kong, China, on Tuesday, March 4, 2014. Tencent, the best performer in Hong Kongs benchmark index since its 2004 listing, plans a share split to boost holdings by individuals after earnings missed estimates on higher costs for its WeChat app. Photographer: Brent Lewin/Bloomberg via Getty Images