see more

This photo taken on July 1, 2015 shows senior managing director Mototaka Nishimura of the Shibuya Nishimura luxury fruit shop displaying square (L), pyramid (C) and heart-shaped (R) watermelons at the company's main store in Tokyo. Japanese consumers are used to paying through the nose for fruit, and now the summer's here there's another way for them to empty their wallets: cube and heart-shaped watermelons. AFP PHOTO / Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)

This photo taken on July 1, 2015 shows senior managing director Mototaka Nishimura of the Shibuya Nishimura luxury fruit shop displaying square (L), pyramid (C) and heart-shaped (R) watermelons at the company's main store in Tokyo. Japanese consumers are used to paying through the nose for fruit, and now the summer's here there's another way for them to empty their wallets: cube and heart-shaped watermelons.       AFP PHOTO / Toru YAMANAKA        (Photo credit should read TORU YAMANAKA/AFP/Getty Images)