Pedestrians pass the headquarters of Promotora de Informaciones SA (Prisa) in Tres Cantos district, Madrid, Spain, on Thursday, March 6, 2014. Prisa jumped as much as 30 percent as Telefonica SA is nearing an agreement to buy a controlling stake in the media company's pay-TV business for about 800 million euros ($1.1 billion), according to people familiar with the matter. Photographer: Antonio Heredia/Bloomberg via Getty Images