TOKYO, JAPAN - APRIL 24:  The new Apple Watch is seen on display at a store on April 24, 2015 in Tokyo, Japan. The Apple Watch launched globally today after months of publicity and pre-orders. However the smart watch was not sold from Apple stores but from a handful of upscale boutiques at select locations around the world in a bid to position the watch as a fashion accessory. Apple has been directing people to order online preventing the long lines usual seen with the launch of iPhones and iPads.  (Photo by Chris McGrath/Getty Images)