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NEW YORK, NY - APRIL 14: (L-R) Karl-Johan Persson, Global CEO of H&M, actress/founder of Conscious Commerce Olivia Wilde, Barbara Burchfield of Conscious Commerce, Daniel Kulle, President of North America of H&M and Catarina Midby, Sustainable Fashion Advisor of H&M attend the H&M, Olivia Wilde, and Conscious Commerce celebration of the opening of The Conscious Pop-Up Shop on April 14, 2015 in New York City. (Photo by Andrew H. Walker/Getty Images for H&M)

NEW YORK, NY - APRIL 14:  (L-R) Karl-Johan Persson, Global CEO of H&M, actress/founder of Conscious Commerce Olivia Wilde, Barbara Burchfield of Conscious Commerce, Daniel Kulle, President of North America of H&M and Catarina Midby, Sustainable Fashion Advisor of H&M attend the H&M, Olivia Wilde, and Conscious Commerce celebration of the opening of The Conscious Pop-Up Shop on April 14, 2015 in New York City.  (Photo by Andrew H. Walker/Getty Images for H&M)