RIO DE JANEIRO, BRAZIL - FEBRUARY 15: A boy plays with an iPhone in Brazil's first Apple retail store minutes after it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Photo by Mario Tama/Getty Images)
