NEW YORK, NY - APRIL 09: Founder and President of Lumos and Patron of Lumos USA/ Author J.K. Rowling ceremoniously lights the Empire State Building in LumosÕ colors of purple, blue and white to mark the US launch of her non-profit organization at The Empire State Building on April 9, 2015 in New York City. (Photo by Cindy Ord/Getty Images)
