see more

A visitor plays with a large interactive display in the Lego toy brick department inside the new Hamleys Plc toy store on its opening day in Moscow, Russia, on Tuesday, March 31, 2015. Hamleys opened a toy store in Moscow larger than its landmark location in London's Regent Street as the retailer accelerates its global expansion. Photographer: Andrey Rudakov/Bloomberg via Getty Images

A visitor plays with a large interactive display in the Lego toy brick department inside the new Hamleys Plc toy store on its opening day in Moscow, Russia, on Tuesday, March 31, 2015. Hamleys opened a toy store in Moscow larger than its landmark location in London's Regent Street as the retailer accelerates its global expansion. Photographer: Andrey Rudakov/Bloomberg via Getty Images