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NEW YORK, NY - FEBRUARY 08: Recording Artist and Creative Director of Bionic Yarn Pharrell Williams speaks at the event to announce 'RAW for the Oceans', a long-term collaboration between Bionic Yarn and G-Star turning ocean plastic into Denim, at American Museum of Natural History on February 8, 2014 in New York City. (Photo by Michael N. Todaro/Getty Images for G-Star)

NEW YORK, NY - FEBRUARY 08:  Recording Artist and Creative Director of Bionic Yarn Pharrell Williams speaks at the event to announce 'RAW for the Oceans', a long-term collaboration between Bionic Yarn and G-Star turning ocean plastic into Denim, at American Museum of Natural History on February 8, 2014 in New York City.  (Photo by Michael N. Todaro/Getty Images for G-Star)