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A store assistant takes a selfie while demonstrating a Micromax Informatics Ltd. smartphone to customers, unseen, at the company's Micromax World store in New Delhi, India, on Tuesday, March 17, 2015. Micromax, the Indian smartphone maker threatening Samsung Electronics Co.'s lead in the world's second-largest market, plans to raise more capital to help it break away from foreign rivals. Photographer: Prashanth Vishwanathan/Bloomberg via Getty Images