Skin-lightening creams are on display, on March 18, 2015 at a beauty shop in Nairobi. The product is mostly targeting dark women who want to look lighter and old ones seeking to look younger. Unlike in India where lightening creams are very common, in Kenya, skin lightening is generally done in small backstreet venues. Experts believe it's on the rise, and warn of the dangers of unregulated black market treatments. Skin-lightening treatments in various compounds have been popular in Africa, Asia and the Middle East since the 1930s, and one brand, Fair and Lovely, is now one of the most popular formulas in the world. Owned by Unilever, it claims to 'synergistically lighten skin color through a process that is natural, reversible and completely safe.' AFP PHOTO/SIMON MAINA        (Photo credit should read SIMON MAINA/AFP/Getty Images)