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The Snapchat Inc. application (app) is seen on an on an Apple Inc. iPhone 5s displayed for a photograph in Washington, D.C., U.S., on Wednesday, Feb. 18, 2015. Snapchat Inc. is raising money that could value the company at as much as $19 billion. Photographer: Andrew Harrer/Bloomberg via Getty Images

The Snapchat Inc. application (app) is seen on an on an Apple Inc. iPhone 5s displayed for a photograph in Washington, D.C., U.S., on Wednesday, Feb. 18, 2015. Snapchat Inc. is raising money that could value the company at as much as $19 billion. Photographer: Andrew Harrer/Bloomberg via Getty Images