A customer, top center, pays for her purchase at the check-out counter of an Amorepacific Corp. Etude House store in the Myeongdong shopping district in Seoul, South Korea, on Monday, Feb. 16, 2015. AmorePacific Corp., South Koreas largest cosmetics maker, joins companies such as Hotel Shilla Co. and casino operator Paradise Co. in benefiting from the rising popularity of Korean entertainment and culture, especially in China. Photographer: SeongJoon Cho/Bloomberg via Getty Images