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A man smokes a Japan Tobacco Inc. Mevius brand cigarette in an arranged photograph in Tokyo, Japan, on Wednesday, Feb. 4, 2015. Japan Tobacco, the maker of Mevius, Winston and Camel cigarettes, is expected to announce its third quarter earnings on Feb. 5. Photographer: Yuriko Nakao/Bloomberg via Getty Images

A man smokes a Japan Tobacco Inc. Mevius brand cigarette in an arranged photograph in Tokyo, Japan, on Wednesday, Feb. 4, 2015. Japan Tobacco, the maker of Mevius, Winston and Camel cigarettes, is expected to announce its third quarter earnings on Feb. 5. Photographer: Yuriko Nakao/Bloomberg via Getty Images