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MIAMI, FL - DECEMBER 03: A general view of atmosphere at IWC Schaffhausen celebrates "Timeless Portofino" Gala Event during Art Basel Miami Beach to mark the Launch of the new Portofino Midsize Watch Collection at The W Hotel South Beach on December 3, 2014 in Miami, Florida. (Photo by Frazer Harrison/Getty Images for IWC)

MIAMI, FL - DECEMBER 03:  A general view of atmosphere at IWC Schaffhausen celebrates "Timeless Portofino" Gala Event during Art Basel Miami Beach to mark the Launch of the new Portofino Midsize Watch Collection at The W Hotel South Beach on December 3, 2014 in Miami, Florida.  (Photo by Frazer Harrison/Getty Images for IWC)