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A man takes a photograph while performers dressed as the Walt Disney Co. Toy Story character Woody gather around Vornado Realty Trust's 330-foot (100-meter) digital billboard, wrapped around the front of the Marriott Marquis Hotel, on Broadway between 45th and 46th streets in Times Square in New York, U.S., on Tuesday, Nov. 18, 2014. The eight-story tall sign, which will be leased by Google Inc. from Nov. 24 into January, is more than half an acre in area. Photographer: Michael Nagle/Bloomberg via Getty Images

A man takes a photograph while performers dressed as the Walt Disney Co. Toy Story character Woody gather around Vornado Realty Trust's 330-foot (100-meter) digital billboard, wrapped around the front of the Marriott Marquis Hotel, on Broadway between 45th and 46th streets in Times Square in New York, U.S., on Tuesday, Nov. 18, 2014. The eight-story tall sign, which will be leased by Google Inc. from Nov. 24 into January, is more than half an acre in area. Photographer: Michael Nagle/Bloomberg via Getty Images