LONDON, ENGLAND - OCTOBER 30:  Unicef UK Ambassador Jemima Khan attends the Unicef UK Halloween Ball, raising vital funds to help protect Syria's children from danger, at One Mayfair on October 30, 2014 in London, England. From today, the UK Government will match pound for pound all public donations for Unicef's work to protect Syrian children. Please visit unicef.org.uk/Syria  (Photo by David M. Benett/Getty Images for Unicef)