The Ello website is seen on the monitor screen September 27, 2014 in Washington D.C. In a matter of days, the new social network Ello, described as the "anti-Facebook" for its stand on privacy and advertising, has become perhaps the hottest ticket on the Internet. Created last year as a "private" social network, Ello (www.ello.co) recently opened its doors on an invitation-only basis. AFP PHOTO/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
Getty Images

AFP PAUL J. RICHARDS