Hirohito Kondo, product planning manager at Sony Corp, displays the company's new SmartWatch 3 wearable device while holding a Xperia Z3 following an interview at the company's showroom in Tokyo, Japan, on Tuesday, Sept. 9, 2014. Sony Corp. unveiled new mobile devices which also function as displays for PlayStation games as it adds features to win sales in a market dominated by Apple Inc. and Samsung Electronics Co. Photographer: Yuriko Nakao/Bloomberg via Getty Images