The Mercedes logo, a three-pointed star in a laurel wreath, is seen standing outside the Mercedes-Benz AG customer center near Stuttgart, Germany, on Wednesday, Sept. 10, 2014. Daimler AG's strategy is focused on leapfrogging Bayerische Motoren Werke AG's namesake BMW marque and Volkswagen AG's Audi to become the world's biggest luxury-car brand by the end of the decade after losing the top rank in 2005. Photographer: Martin Leissl/Bloomberg via Getty Images