CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. (Photo by Justin Sullivan/Getty Images)
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