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The Buzzfeed Inc. application (app) is displayed on an Apple Inc. iPhone 5s in this arranged photograph in Washington, D.C., U.S., on Monday, Aug. 11, 2014. BuzzFeed Inc. raised $50 million on a bet its mix of everything from animal lists to serious news is more valuable than the coverage produced by established media like the Washington Post and Los Angeles Times. Photographer: Andrew Harrer/Bloomberg via Getty Images

The Buzzfeed Inc. application (app) is displayed on an Apple Inc. iPhone 5s in this arranged photograph in Washington, D.C., U.S., on Monday, Aug. 11, 2014. BuzzFeed Inc. raised $50 million on a bet its mix of everything from animal lists to serious news is more valuable than the coverage produced by established media like the Washington Post and Los Angeles Times. Photographer: Andrew Harrer/Bloomberg via Getty Images