The Lyft Inc. logo and application (app) is displayed on an Apple Inc. iPhone 5s and MacBook Air for an arranged photograph in Washington, D.C., U.S., on Wednesday, July 9, 2014. Lyft Inc. is taking its ride-sharing service into New York this week and is abandoning its trademark pink mustaches in the process, taking on rival Uber Technologies Inc. in one of the biggest U.S. markets. Photographer: Andrew Harrer/Bloomberg via Getty Images