NEW YORK, NY - JUNE 23: Mark-Hans Richer, Harley Davidson's chief marketing officer, speaks at a press conference unveiling the Harley Davidson Livewire motorcycle, the company's first electric bike, at the Harley Davidson Store on June 23, 2014 in New York City. The Livewire has 74 horsepower and a top speed of 92 miles per hour. (Photo by Andrew Burton/Getty Images)
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