NEW YORK, NY - JUNE 23:  Mark-Hans Richer, Harley Davidson's chief marketing officer, rides a Harley Davidson Livewire motorcycle, the company's first electric bike, at a press conference at the Harley Davidson Store on June 23, 2014 in New York City. The Livewire has 74 horsepower and a top speed of 92 miles per hour.  (Photo by Andrew Burton/Getty Images)