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Thomas Jordan, president of the Swiss National Bank (SNB), pauses while speaking during the central bank's rates announcement news conference in Bern, Switzerland, on Thursday, June 19, 2014. The Swiss National Bank pledged to keep defending its ceiling on the franc as the European Central Bank's stimulus campaign for the euro region sustains pressure on the haven currency. Photographer: Philipp Schmidli/Bloomberg via Getty Images

Thomas Jordan, president of the Swiss National Bank (SNB), pauses while speaking during the central bank's rates announcement news conference in Bern, Switzerland, on Thursday, June 19, 2014. The Swiss National Bank pledged to keep defending its ceiling on the franc as the European Central Bank's stimulus campaign for the euro region sustains pressure on the haven currency. Photographer: Philipp Schmidli/Bloomberg via Getty Images