Rachel Franklin, executive producer of The Sims 4 at Electronic Arts Inc. (EA), speaks as an overhead screen shows the personality traits of "The Sims 4" video game characters during the Electronic Arts Inc. (EA) media event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Monday, June 9, 2014. Electronic Arts announced that "The Sims 4" video game will be available on PC starting on Sept. 2 in North America. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
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