The silhouette of Ralph Fulton, design director for Forza Horizon at Playground Games, is seen walking past the Microsoft Corp. Xbox One logo uring a media event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Monday, June 9, 2014. Microsoft Corp. and Sony Corp. are gearing up for the next phase of competition between their dueling video-game consoles, highlighting exclusive titles that will be on sale for the year-end holiday season. Photographer: Patrick T. Fallon/Bloomberg via Getty Images