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circa 1935: Beauty expert Helena Rubinstein illustrating the shape of the basic lines on the face so that make-up can be applied to flatter individual contours. (Photo by Orlando /Three Lions/Getty Images)

circa 1935:  Beauty expert Helena Rubinstein illustrating the shape of the basic lines on the face so that make-up can be applied to flatter individual contours.  (Photo by Orlando /Three Lions/Getty Images)