LOS ANGELES, UNITED STATES:  Playboy magazine founder Hugh Hefner poses at his Los Angeles, California home, 19 November, 2003. Fifty years after Hefner launched Playboy and a sexual revolution, the pop culture icon is moving to reinvent its 'Swinging 60s' image for a new generation of pleasure seekers. From an idea born on Hefner's Chicago kitchen table, Playboy has become a huge business empire and one of the world's most recognisable brands. With its centre-fold pinups, the magazine has evolved from what was regarded as smut into a glamor publication that Sharon Stone, Cindy Crawford and Kim Basinger and other stars clamoured to pose nude for. Playboy will be celebrating its 50th Anniversary this December. AFP PHOTO/RICH SCHMITT    (Photo credit should read RICH SCHMITT/AFP via Getty Images)