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Make-up expert Max Factor (1904 - 1996) advising actress Renee Adoree (1898 - 1933) on a new kind of rouge. (Photo by Hulton Archive/Getty Images)

Make-up expert Max Factor (1904 - 1996) advising actress Renee Adoree (1898 - 1933) on a new kind of rouge.   (Photo by Hulton Archive/Getty Images)