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A woman having a perm using a new perming machine made by Messrs Gallia. The machine works on ordinary mains electricity converted to 4 volts. It has controls at the base and has been approved by the Medical Society as safe and absolutely shock proof. (Photo by Miller/Getty Images)

A woman having a perm using a new perming machine made by Messrs Gallia. The machine works on ordinary mains electricity converted to 4 volts. It has controls at the base and has been approved by the Medical Society as safe and absolutely shock proof.   (Photo by Miller/Getty Images)