FREMONT, CA - JULY 30:   Low Carb pancake syrup is seen on the shelf at the Castus Low Carb Superstore July 30, 2003 in Fremont, California. Castus owner Rick Schott started his small chain of low carb stores in 1999 after he lost 100 pounds on a low carb diet. Schott now offers franchises of the specialty store. (Photo by Justin Sullivan/Getty Images)