BIRMINGHAM, ENGLAND - MAY 10: Pablo Nicotine Pouches are advertised during the VAPER EXPO 2024 at the National Exhibition Centre (The NEC) on May 10, 2024 in Birmingham, England. The Vaper Expo UK, recognised as Europe's premier vaping event, features key industry players launching new products and services, allowing visitors to see, try, and buy the latest innovations in the vaping world. (Photo by John Keeble/Getty Images)
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