NEW YORK, NY - OCTOBER 23: Donald R. Keough, president, chief operating officer, and director of The Coca-Cola Company, is photographed at a press conference October 23, 1985 at Lincoln Center in New York City to introduce the New Coke which replaces the original formula of its flagship soft drink, Coca-Cola (also called Coke). (Photo by Yvonne Hemsey/Getty Images)