NEW YORK, NY - SEPTEMBER 20: The iPhone 5C is seen on display at the Fifth Avenue Apple store on September 20, 2013 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system. (Photo by Andrew Burton/Getty Images)
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Getty Images News Andrew Burton