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LONDON, ENGLAND - AUGUST 17: Co-Chairman of West Ham United David Sullivan looks on during the Barclays Premier League match between West Ham United and Cardiff City at the Bolyen Ground on August 17, 2013 in London, England. (Photo by Jan Kruger/Getty Images)

LONDON, ENGLAND - AUGUST 17:   Co-Chairman of West Ham United David Sullivan looks on during the Barclays Premier League match between West Ham United and Cardiff City at the Bolyen Ground on August 17, 2013 in London, England.  (Photo by Jan Kruger/Getty Images)