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People take pictures in front of the Snapchat Inc. headquarters on the strand at Venice Beach in Los Angeles, California, U.S., on Wednesday, Aug. 14, 2013. Snapchat is a photo and video sharing application that allows the user to pre-set a period of time, no more than ten seconds, for the receiver to view the content before it disappears from the screen. Photographer: Patrick Fallon/Bloomberg via Getty Images