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An illuminated logo for BT Sport is seen during the launch of BT Group Plc's new sports television channel, at the company's offices inside the former London 2012 Olympic Broadcast Center in London, U.K., on Thursday, May 9, 2013. British Sky Broadcasting Group Plc, the U.K.'s largest pay-TV broadcaster, fell the most in almost a year after BT Group Plc unveiled sports channels to compete with the Rupert Murdoch-controlled satellite operator. Photographer: Simon Dawson/Bloomberg via Getty Images

An illuminated logo for BT Sport is seen during the launch of BT Group Plc's new sports television channel, at the company's offices inside the former London 2012 Olympic Broadcast Center in London, U.K., on Thursday, May 9, 2013. British Sky Broadcasting Group Plc, the U.K.'s largest pay-TV broadcaster, fell the most in almost a year after BT Group Plc unveiled sports channels to compete with the Rupert Murdoch-controlled satellite operator. Photographer: Simon Dawson/Bloomberg via Getty Images