Branded soccer balls sit on display during the launch of BT Group Plc's new sports television channel BT Sport, at the company's offices in London, U.K., on Thursday, May 9, 2013. British Sky Broadcasting Group Plc, the U.K.'s largest pay-TV broadcaster, fell the most in almost a year after BT Group Plc unveiled sports channels to compete with the Rupert Murdoch-controlled satellite operator. Photographer: Simon Dawson/Bloomberg via Getty Images