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Microsoft Chief Executive Steve Ballmer unveils Windows Phone 7 (WP7) , a new mobile phone operating system, as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York, October 11, 2010. AFP PHOTO/Emmanuel Dunand (Photo by Emmanuel DUNAND / AFP) (Photo by EMMANUEL DUNAND/AFP via Getty Images)