Roger S. Goodell, commissioner of the National Football League (NFL), left, and Jeffrey "Jeff" Immelt, chairman and chief executive officer of General Electric Co. (GE), sit during a news conference in New York, U.S., on Monday, March 3, 2013. The National Football League, General Electric Co. and Under Armour Inc. will join in a four-year, $60 million effort to develop imaging technology for detecting, treating and preventing brain injuries. Photographer: Scott Eells/Bloomberg via Getty Images
