Luca Cordero di Montezemolo, chairman of Ferrari SpA, launches the new Ferrari La Ferrari (F150) automobile, produced by Ferrari SpA, on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland, on Tuesday, March 5, 2013. This year's show opens to the public on Mar. 7, and is set to feature more than 100 product premiers from the world's automobile manufacturers. Photographer: Chris Ratcliffe/Bloomberg via Getty Images