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A view of a watch by Swiss watchmaker IWC, part of luxury goods group Richemont, on display during the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking on January 21, 2013 in Geneva. AFP PHOTO / FABRICE COFFRINI (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)

A view of a watch by Swiss watchmaker IWC, part of luxury goods group Richemont, on display during the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking on January 21, 2013 in Geneva.  AFP PHOTO / FABRICE COFFRINI        (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)