The Paris 2024 and LVMH logos on a lectern during an LVMH Moet Hennessy Louis Vuitton SE news conference in Paris, France, on Monday, July 24, 2023. LVMH agreed to become a premium sponsor of the 2024 Summer Olympics in Paris in the first deal of its kind for the luxury conglomerate headed by billionaire Bernard Arnault. Photographer: Benjamin Girette/Bloomberg via Getty Images