A woman takes a copy of the novel 'Fifty Shades of Grey' from a shelf at a book shop in central London on July 19, 2012. It's a literary phenomenon: with nearly 40 million copies sold, 'Fifty Shades of Grey', an erotic romance spiced up with sado-masochism is well on its way to breaking all the records.  AFP PHOTO / WILL OLIVER        (Photo credit should read WILL OLIVER/AFP/GettyImages)