LONDON, ENGLAND - MAY 31:  (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME. MANDATORY CREDIT PHOTO BY DAVE M. BENETT/GETTY IMAGES REQUIRED)  Henry St George (L) and Florence Brudenell-Bruce attend as James Perse launch their first European store in Notting Hill on May 31, 2012 in London, England.  (Photo by Dave M. Benett/Getty Images)