MILAN, ITALY - MAY 03:  Pier Silvio Berlusconi, Vice President of Mediaset, speaks during a press conference for Mediaset Group's unveiling of the  "Premium Play " app on May 3, 2012 in Milan, Italy. The Italian commercial broadcaster are due to report its first-quarter results next week. Tomorrow it will be possible to download the new application " Premium Play for iPad" for free.  (Photo by Pier Marco Tacca/Getty Images)