A packet of Weetabix breakfast cereal, produced by Weetabix Ltd. is removed from a shelf in this arranged photograph at a supermarket in Slough, U.K., on Monday, April 23, 2012. Bright Food Group Co., China's second-largest food company, denied media reports that it is in talks to buy British cereals maker Weetabix Ltd. from private equity firm Lion Capital. Photographer: Jason Alden/Bloomberg via Getty Images