Tiffany & Co.'s Yellow is The New Blue Campaign Launch in Sao Paulo [Getty Images]

SAO PAULO, BRAZIL - AUGUST 25: Singer J Balvin poses for pictures on the red carpet of Yellow is the New Blue Event organized by Tiffany & Co. at Memorial da América Latina on August 25, 2022 in Sao Paulo, Brazil. (Photo by Ricardo Moreira/Getty Images for Tiffany & Co.)

Getty Images Entertainment Ricardo Moreira